If this tool is to define your customers

The parts of the article but as a reminder personas are not a place for wishful thinking. Many CEOs make the mistaken assumption that a persona is the embodiment of an ideal customer the one they would like to have. Meanwhile its about a customer you already have and who brings you profits. We work bas on facts not dreams. Not talking to salespeople Creating personas cannot be just another marketing game. If you want to develop an effective tool you ne to get to know the perspective of more than one department.it would be foolish not to invite those who have the most contact with customers to create it. Salespeople customer service employees installers and project managers operating on the first line of contact with the customer are an integral part of the workshop in this field.

Reading tea leaves Acting on predictions such as I think is not a good idea. Be datadriven. Search Google Analytics and CRM for the information you need. Not humanizing it completely Creating a character from scratch as in a computer game giving it a name character traits assigning a position all this means that some people treat personas as a not very serious tool and defend themselves against humanizing them too much for example by C Level Executive List not giving the persona a name. Meanwhile the point is not to focus on details but to ensure that the creat persona brings to mind a living person.



This makes it easier to plan activities for her later. The ideal situation When the description of the persona brings to mind an association with a specific client Its John Smith from Exemplary Company Then you are home. Creating caricatur personas This is the other side of the coin describ above. It sometimes happens that persona creators approach the topic too creatively and describe someone who does not exist they exaggerate.