Imagine a customer who

Douglas. The second point is that despite WhatsApp being the preferred means of communication for the vast majority of Brazilians the purchasing journey is not linear.  chooses a product on a marketplace buys on the store's own website resolves their queries by phone call and gets in touch post-purchase via Facebook Messenger for example. In this sense an omnichannel strategy allows consumers to use the channel of their choice at each moment of their journey while maintaining the company's internal service organization.

When talking about omnichannel strategy it is also Country Email List important to further explore the issue of digital marketplaces . These are not dedicated channels for customer service but they are essential platforms for those who want to give more visibility to their products. Again the logic is the same not just depend on one marketplace like Magazine Luiza Mercado Livre B W etc.



Be on several of them. Thus even if there is instability on a certain platform the others will continue to operate normally. This is what Vitor Lima CEO of Magis a marketplace integration company for e-commerce analyzes in an exclusive interview. More than half of all Brazilian e-commerce sales volume is made within marketplaces. Furthermore it is not necessary to invest in marketing or your own website to start selling on marketplaces says the expert. If you have a problem with invasion or.