Stealth Marketing Stealth

Described, stealth advertising is usually used; on the other hand, if word-of-mouth marketing among peer groups is the core of the measure, covert marketing is usually used. Classification of Stealth Marketing Classification of Stealth Marketing Goals of Stealth Marketing The core goals of Stealth Marketing are: Generating attention and interest in a product or company Influencing consumers during the evaluation phase of a product or service Among the following topics, one is particularly important: Stealth Marketing.

Since customers are not aware that they are Chile Email List exposed to advertising measures, variable stimulus filtering, the system responsible for hiding redundant information in our perception depending on the situation, is not activated, which leads to increased attention and processing of hidden information in stealth activities. As a result, the customer develops a more positive attitude toward the advertised product and is more willing to make recommendations because he does not attribute the change in attitude to the advertising measures.



Opportunities and Risks of  marketing offers advertising agencies many opportunities, but it also comes with high risks. Before planning a covert operation, companies should understand the risks and possible consequences. Stealth marketing measures can be quickly recognized by sensitive target groups, leading to defensive reactions and failed marketing campaigns even before the advertising message is successfully disseminated. Opportunities and risks are: Opportunities: Risks tend to be cheaper than traditional advertising Tend to build trust among customers Create a snowball effect among consumers Acquire.