Post by Enter Nations on Apr 2, 2018 12:32:40 GMT
Facebook plans tool to fight against advertising without consent
The social network would require advertisers to certify that users have accepted that their data be used for marketing campaigns.
Facebook is building a certification tool that will require advertisers to confirm that they received the user's permission before using emails to target advertising on the huge social network.
The tool, which was first reported by TechCrunch , will be part of Facebook's Custom Audiences program, which allows advertisers to upload lists of customer data such as email addresses. Facebook then compares that data with its users, allowing advertisers to target individuals in the social network to advertise their products or services.
The new certification tool will require advertisers to promise they received permission to use the data. Facebook is also expected to avoid sharing data between accounts.
"We have always set the terms to ensure that advertisers have the consent of the data they use," said Elisabeth Diana, a Facebook spokeswoman. "But let's make that much more prominent and educate advertisers about how they can use user data."
The news comes when Facebook faces the biggest controversy of its 14-year history. Last month, it was learned that Cambridge Analytica, a consultancy, had used data from 50 million user accounts to develop marketing tactics that were then used in the 2016 presidential election. Cambridge Analytica obtained the data through a researcher, that he had collected them according to the rules that Facebook had previously established.
Facebook said that Cambridge Analytica certified three years ago that the information had been deleted, like the researcher. But Facebook later received information that some of the user data had not been deleted, and The New York Times reported that at least some of it still exists. Executives from Cambridge Analytica also accepted in video to be working in Latin America and, according to an investigation of Channel 4 in London, met with several politicians in Mexico last year .
The storm over data collection, which follows criticism of the social network for serving as a springboard for Russian trolls before the election, has prompted calls for CEO Mark Zuckerberg to appear before lawmakers.
The social network would require advertisers to certify that users have accepted that their data be used for marketing campaigns.
Facebook is building a certification tool that will require advertisers to confirm that they received the user's permission before using emails to target advertising on the huge social network.
The tool, which was first reported by TechCrunch , will be part of Facebook's Custom Audiences program, which allows advertisers to upload lists of customer data such as email addresses. Facebook then compares that data with its users, allowing advertisers to target individuals in the social network to advertise their products or services.
The new certification tool will require advertisers to promise they received permission to use the data. Facebook is also expected to avoid sharing data between accounts.
"We have always set the terms to ensure that advertisers have the consent of the data they use," said Elisabeth Diana, a Facebook spokeswoman. "But let's make that much more prominent and educate advertisers about how they can use user data."
The news comes when Facebook faces the biggest controversy of its 14-year history. Last month, it was learned that Cambridge Analytica, a consultancy, had used data from 50 million user accounts to develop marketing tactics that were then used in the 2016 presidential election. Cambridge Analytica obtained the data through a researcher, that he had collected them according to the rules that Facebook had previously established.
Facebook said that Cambridge Analytica certified three years ago that the information had been deleted, like the researcher. But Facebook later received information that some of the user data had not been deleted, and The New York Times reported that at least some of it still exists. Executives from Cambridge Analytica also accepted in video to be working in Latin America and, according to an investigation of Channel 4 in London, met with several politicians in Mexico last year .
The storm over data collection, which follows criticism of the social network for serving as a springboard for Russian trolls before the election, has prompted calls for CEO Mark Zuckerberg to appear before lawmakers.
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