Post by Enter Nations on Mar 26, 2018 15:57:55 GMT
The head of Facebook describes the Cambridge Analytica case of 'abuse of trust' and describes the preventive steps the company is taking.
Facebook CEO Mark Zuckerberg posted full-page ads on several US newspapers on Sunday. and the United Kingdom, apologizing for its company's participation in the growing Cambridge Analytica data scandal.
"You may have heard about a test application built by a university researcher that leaked Facebook data from millions of people in 2014," Zuckerberg said in the signed announcements, referring to the data analysis firm accused of misusing the information. of users of the social network during the US electoral campaign in 2016.
"This was an abuse of trust, and I regret not having done more at that time, now we are taking steps to ensure that this does not happen again," Zuckerberg wrote in advertisements published in The New York Times , The Washington Post and The Wall Street Journal , as well as The Observer of the United Kingdom, The Sunday Times , among others.
Zuckerberg's apology follows the news last week that information from more than 50 million Facebook users was obtained without permission from Cambridge Analytica , a data analysis consultant hired by the Trump campaign for the presidential election. of 2016.
The data was obtained after approximately 300,000 users installed a personality test application called "thisisyourdigitallife" that was designed by Aleksandr Kogan, a researcher at the University of Cambridge. The rules of the social network at that time allowed Kogan to access the data of "tens of millions" of the friends of the initial users, and this later shared the information with Cambridge Analytica.
The scandal has shaken the social media giant, knocking down nearly $ 50 billion of the company's 14-year market value last week. He has also provoked calls for Zuckerberg to appear before Congress.
The ads appeared on the same day that Reuters published the results of a survey that found that few Americans trust Facebook to obey US privacy laws. Only 41 percent of respondents believe that Facebook obeys the laws that protect Americans' personal information, compared to 66 percent who said they trust Amazon, 62 percent trust Google, 60 percent trust Microsoft and 47 percent in Yahoo - which has suffered email losses and several attacks in recent years.
The ads, which did not mention Cambridge Analytica by name, tried to assure users that Facebook had already taken steps to prevent a similar privacy violation from occurring in the future.
"We are also investigating every application that had access to large amounts of data before we solved this, we hope there are others," Zuckerberg said. "And when we find them, we will prohibit them and we will tell all those affected."
Facebook CEO Mark Zuckerberg posted full-page ads on several US newspapers on Sunday. and the United Kingdom, apologizing for its company's participation in the growing Cambridge Analytica data scandal.
"You may have heard about a test application built by a university researcher that leaked Facebook data from millions of people in 2014," Zuckerberg said in the signed announcements, referring to the data analysis firm accused of misusing the information. of users of the social network during the US electoral campaign in 2016.
"This was an abuse of trust, and I regret not having done more at that time, now we are taking steps to ensure that this does not happen again," Zuckerberg wrote in advertisements published in The New York Times , The Washington Post and The Wall Street Journal , as well as The Observer of the United Kingdom, The Sunday Times , among others.
Zuckerberg's apology follows the news last week that information from more than 50 million Facebook users was obtained without permission from Cambridge Analytica , a data analysis consultant hired by the Trump campaign for the presidential election. of 2016.
The data was obtained after approximately 300,000 users installed a personality test application called "thisisyourdigitallife" that was designed by Aleksandr Kogan, a researcher at the University of Cambridge. The rules of the social network at that time allowed Kogan to access the data of "tens of millions" of the friends of the initial users, and this later shared the information with Cambridge Analytica.
The scandal has shaken the social media giant, knocking down nearly $ 50 billion of the company's 14-year market value last week. He has also provoked calls for Zuckerberg to appear before Congress.
The ads appeared on the same day that Reuters published the results of a survey that found that few Americans trust Facebook to obey US privacy laws. Only 41 percent of respondents believe that Facebook obeys the laws that protect Americans' personal information, compared to 66 percent who said they trust Amazon, 62 percent trust Google, 60 percent trust Microsoft and 47 percent in Yahoo - which has suffered email losses and several attacks in recent years.
The ads, which did not mention Cambridge Analytica by name, tried to assure users that Facebook had already taken steps to prevent a similar privacy violation from occurring in the future.
"We are also investigating every application that had access to large amounts of data before we solved this, we hope there are others," Zuckerberg said. "And when we find them, we will prohibit them and we will tell all those affected."
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